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NED BROWN » CHIEF CREATIVE OFFICER

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PORSCHE RACE ACROSS A MAGAZINE

To launch the new Porsche 718 Boxster and demonstrate what a total blast this car is to drive, we transcended the limitations of the printed page by turning a multi-page gatefold in the magazine into an Augmented Reality racing game on your phone. The winner who posted the fasted time won an all-expense paid trip to a special 718 Boxster driving event at the Porsche Experience Center in LA.

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