Our client had a radically bold vision: She wanted to help address food insecurity for inner-city kids by creating a snack bar that integrated giving into sales. She knew how to make one with unmatched flavor and texture, but she had no name, no package and no marketing plan.

Together, we created a new brand from scratch, anchoring it in a story as sincere as its intentions. We developed an identity, words, imagery and code that brought together the humanity and love behind each and every bar. And then we launched it into the world with social promotion, pr, merchandise and a Shopify site.