Clear mobile internet had been in the market place for a couple of years. Yet, research showed that the majority of people still weren't sure who they were or what they did. Their brand was anything but clear. So when they came to us, the objective was simple: help people understand what they do. To rebrand them as a simple, straight-forward solution for your mobile internet needs. And naturally,  using a shirtless business man seemed the most logical way to do it.