In today's digital age, the Milwaukee Public Library, like so many libraries, was quickly losing relevance. So, we set out to change its quiet, boring, old-fashioned reputation by doing the one unthinkable thing for a library – make some serious noise. 

We created a series of ongoing events branded, “Library Loud Days.” Events have included a standing-room-only hip-hop concert, featuring the nationally acclaimed group New Age Narcissism, and a massive haunted house. Through these events, we’ve started reshaping how the city thinks about their library and are reconnecting people to a place full of vibrancy and life.