To continue leveraging PG&E's eco-conscious efforts, which we'd brought to life in the "Let's Green This City" campaign, we created a solar billboard. This billboard was a first-of-its-kind. Not only did it power the lighting on the billboard itself but the energy it created it returned to the grid of the city to help light up neighborhood streets and parks. It received a ton of PR and became a tangible symbol for the entire city to rally around.