Grocery stores are notoriously price-driven in their marketing approach, especially around key holiday shopping windows. But with Pick 'n Save, we took a different approach. No prices, no mention of huge savings. Instead of pulling at the purse strings, we pulled at those involving the heart. This work demonstrates how food serves as the centerpiece to holiday gatherings and brings families together. And it got us to wondering. If the quickest way to someone’s heart is through their stomach, then maybe the quickest way to their stomachs is through their heart?