Pioneer is one of agriculture’s most iconic brands with a deep nearly 100-year history. But that wonderful, rich history was also casting a long shadow over the brand. It was becoming seen as a brand of the past, not the future. So we set out to modernize and reinvigorate the brand. As part of that charge, we reimagined what an ag website could be. We created an experience heavy in computer graphic imagery to take farmers behind-the-seeds to learn about Pioneer’s game-changing R&D and that they are indeed a brand of the future.

The resulting site, dubbed, “Corn Revolutionized,” not only earned acclaim and attention with the younger farmer audience, but outside the ag world, as well. It claimed significant wins with a Communications Art Interactive award, FWA Site of the Month, and Awwwards Site of the Year.

Experience the site in action.