When most people think of farming, they think of pretty red barns, pastoral fields and smiling, multigenerational families. But the real story behind the farming industry is something else entirely. Our client Corteva wanted to bring to light the complexities and challenges the American farmer faces and shift people’s mindsets. So we created The Growing Debate podcast to take listeners on a journey far beyond those pretty red barns and, in doing so, developed a more emotional connection with today’s farmers.